In a world saturated with visual and auditory stimuli, we often overlook the profound impact of scent on our lives. Yet, for Dan Terry, founder of Oo La Lab, scent is not just a fleeting sensation but a powerful force that shapes our experiences and memories, especially those of travellers.

Dan's journey with scent began in his early years, growing up in Africa, before departing for Australia and Asia. Each place left a distinct olfactory imprint on him, intertwined with his sense of place, evoking memories and emotions that transcend borders and languages.

For Dan, scent is deeply personal yet universally resonant. It is a language that speaks to our collective experiences and cultural identities. The way we perceive and interpret aromas is as diverse as the cultures that shape us. A scent that may evoke nostalgia and warmth for one person could evoke discomfort or indifference for another.

This nuanced understanding of scent is at the heart of Oo La Lab's philosophy. Far from viewing fragrance as a mere accessory or cosmetic product, Dan sees it as a profound tool for human expression. Each fragrance crafted by Oo La Lab is a work of art, a unique blend of notes that tells a story and evokes a specific mood or memory.

To Dan, the perfume industry is not just a beauty play but a gateway to a deeper understanding of our humanity. To breathe is to smell, and to smell is to understand what it is to be human. It is this deep appreciation for the olfactory sense that drives Oo La Lab to create fragrances that are not just beautiful but meaningful, connecting us to our past, present, and future in ways that words cannot express.

As we navigate an increasingly digital and disconnected world, perhaps it is time to pause and take a deep breath, to let the rich tapestry of scents around us remind us of our shared humanity and the beauty of our diversity.

In the world of Oo La Lab, every scent is a story waiting to be told, an emotion waiting to be felt, and a memory waiting to be made. This is what we call Human Chemistry and is a motto we live by.

Oo La Lab has opened a new flagship location in the heart of Singapore's Chinatown at 71 Amoy St. Based inside a ground level shophouse, this venue will offer unique workshop and experiences that promise to delight tourists and locals alike.

Visiting Amoy St

Open daily, Central and Accessible to these MRT stations:

- Blue Line: Telok Ayer MRT (4 min walk)
- Green Line: Tanjong Pagar MRT (4 min walk)
- Thompson-East Line: Maxwell MRT (5 min walk)
- Red Line: Raffles Place MRT (9 min walk)